The power of suggestion is at the heart of any good communication. It skillfully persuades prospects without beating them over the head, and takes into account where they are in the buying cycle. As consumers, when we are open to this premise, we see the possibilities and want to embrace an offer because it will improve performance, cost less or earn more.
And sometimes, it can just be tedious. In this holiday season when we are inundated by Christmas music (that I heard for the first time in Home Depot in early October), I’d like to use the power of suggestion and offer you an alternative, the lyrics from the 4th worst song of all time as ranked by popculturemadness.com: Seasons In The Sun by Terry Jacks:
We had joy,
we had fun,
we had seasons in the sun
But the hills we could climb
were just seasons out of time.
At the risk of a mass wave of unsubscribes, I do this knowing that 46.3% of you will now have this song in your head all day (hey, it could have been a John Denver song). Enjoy, and I’ll be back in January.